Jonathan E Cowperthwait — San Francisco Bay Area technology marketer


Jonathan E Cowperthwait

I build positioning, go-to-market, strategic communications, and operational excellence for technology brands. I’m a slow runner, a fast talker, and a good writer.

I’m looking for what’s next. Maybe it’s us.


Communications strategy and full-stack technology marketing

  • Product marketing for user acquisition and customer engagement

  • Positioning, messaging, and go-to-market strategy, execution, and measurement

  • Strategic internal, media, and analyst communications

  • B2B, consumer, and developer marketing: web, email, advertising, channel, events, and media and analyst relations

  • Integrated analytics to measure campaign, organization, and product performance


npm, Inc.
Oakland, CA,

Vice President of Marketing and member of executive team, 2015–2019

I grew users, customer count, and revenue for the world’s largest registry of open-source software.

Palo Alto, CA.

Senior Digital Marketing Manager, 2014–2015

I led digital marketing of a consumer smart-home device. (acquired by Unified Social)
San Francisco, CA.

Senior Product Marketing Manager and member of executive team, 2011–2014

I was the first non-technical hire at an analytics technology firm, wearing multiple hats. The company successfully exited in a May 2014 acquisition.

Spiralgroup Marketing and Public Relations
San Francisco, CA.

Director of Social Media Programs, 2010–2011
Account Manager, 2008–2010

I led messaging, positioning, content marketing, and media and analyst relations for technology and consumer technology brands.

Killian & Company Advertising
Chicago, IL

Account Executive, 2006–2007

Interim Manager of Operations, 2006

Account Coordinator, 2005–2006

I worked at a boutique agency in branding, marketing, and media planning for B2B and B2C brands.

Crime Fiction Pictures
Chicago, IL

Executive Producer and Managing Partner, 2005–2006

Fire Escape Films
Chicago, IL

Executive Producer, Director of Public Relations, and Filmmaker, 2002–2005

I made and sold movies.

The Julia Burke Foundation
Lafayette, CA

Member, Board of Directors and Grant-Making Committee, 1999–present

I help oversee a grant-making 501(c)(3) organization with principal assets exceeding $10M.



The University of Chicago
Chicago, IL

Bachelor of Arts, Political Science
Concentration coursework in public opinion, congressional and national elections, international relations strategy and security studies, and pragmatist political theory

Say hello
+1 415 366-3826
San Francisco, CA